Job Purpose:
Responsible for building and scaling a new food brand from inception, driving its strategy,
positioning, and market presence. Lead end-to-end brand initiatives across digital, retail, D2C, and
marketplaces, ensuring strong consumer connection and business impact
Job Specification:
- Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care,
or Home Care categories). - Education: Graduate/MBA in Marketing, Brand Management, or related field.
- Background: Hands-on experience in building brands on D2C and marketplaces
(mandatory), working with agencies/creators, managing campaigns, and handling brand
budgets.
Key Responsibilities & Accountability:
- Develop and implement brand strategy, positioning, and value proposition.
- Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
- Manage consumer and market research, track brand health, and generate insights.
- Partner with performance marketing teams/agencies to ensure effective brand messaging.
- Plan and execute BTL activations, in-store visibility, and sales enablement tools.
- Build and maintain brand presence on D2C platforms and e-commerce/quick commerce
marketplaces. - Manage brand budgets, track ROI, and ensure measurable outcomes.
- Collaborate cross-functionally with internal teams and external partners for seamless
execution.
Functional Competencies:
- Brand Strategy & Positioning
- Integrated Marketing Execution
- Consumer Insights & Analytics
- E-commerce & D2C Management
- Budgeting & Planning
