Job Purpose:
Responsible for shaping and driving the brand identity, strategy, and market presence of You One
in the sports performance (footwear & apparel) category. This role demands a balance of strategy
and execution, building integrated campaigns, driving consumer engagement, and ensuring brand
relevance across retail, digital, and on-ground activations
Job Specification:
- Experience: 5–7+ years in brand management/marketing (sports, athleisure, or lifestyle
category experience is a plus). - Education: Graduate/MBA in Marketing, Brand Management, or related field.
- Background: Strong track record of developing and executing brand strategies, running
large-scale integrated campaigns, working with agencies/creators, and managing brand
budgets (₹3–5 Cr+ preferred). Hands-on exposure to retail, on-ground activations, and digital
marketing is essential.
Key Responsibilities & Accountability:
- Develop and execute brand strategy, positioning, and value proposition aligned with
company vision. - Plan and run integrated marketing campaigns (ATL, BTL, digital, influencers, PR, on
ground). - Manage content calendars and create “always-on” consumer engagement moments.
- Conduct market and consumer research; track brand health metrics and identify insights.
- Partner with digital/performance teams to ensure effective campaigns and user
experiences. - Drive retail and on-ground activations including in-store visibility, campus, and sports
events. - Create sales enablement tools: lookbooks, launch kits, VM guidelines, and training
decks. - Maintain e-commerce/marketplace brand presence (basic hygiene, listings, availability).
- Manage brand budgets, track ROI, and ensure efficient use of spends.
- Lead agency and partner relationships, ensuring on-time, on-budget, and high-quality
outputs.
Functional Competencies:
- Brand Strategy & Positioning
- Integrated Campaign Management
- Retail & On-Ground Activation
- Digital & Performance Marketing Alignment
- Consumer & Market Insights
