For over 130 years
TT Asafoetida has been part of South India’s culinary heritage.
Since 1895, the brand has stood for purity, aroma, and authenticity becoming a trusted name across generations.
Asafoetida or Hing plays a vital role in Indian cooking a small pinch added to hot tempering enhances sambar, rasam, kootu, gravies, and lentil dishes with unmistakable depth and aroma. TT Asafoetida preserves this traditional essence through carefully processed, hygienically packed products that meet evolving retail standards.
A Heritage That Built Trust
The journey of TT Asafoetida began in 1895, establishing a strong and historical presence in the food industry. A significant milestone came when Mahesh Elastomers Private Limited acquired TT Asafoetida — a 130-year-old brand — providing the company with a crucial foothold in the food retail sector. Today, the legacy continues under Mahesh Value Products Pvt. Ltd., combining traditional expertise with structured quality systems and modern distribution.
Our Range – Tradition in Every Form
Each format ensures that the essence of Hing remains intact — strong, aromatic, and true to its roots.
Asafoetida Cake
A classic format preferred for its strong, traditional flavor release during tempering.
TT Asafoetida Powder
Finely processed for easy blending, delivering consistent aroma and authentic taste in every pinch.
TT Minis
(Compounded Asafoetida Cut Cake Cubes
Designed for convenience and portion control. TT Minis offers convenience to the traditional asafoetida cake users
TT Appalam
Complementing the range is TT Appalam, crafted to add crisp texture and authentic taste to everyday meals. We offer two different ranges of Appalam with a lot of exciting variants in the plan as well.
Quality That Defines TT
At TT, quality is not compromised. Every pack of TT Compounded Asafoetida and TT Appalam undergoes stringent checks to maintain purity, aroma consistency, and hygiene. The focus is on delivering a product that meets the expectations built over a century of trust.
Why Choose TT?
- 130+ years of heritage
- A trusted traditional brand since 1895
- Authentic South Indian flavor profile
- Multiple convenient formats
- Strong retail presence and consistent quality
Under Mahesh Value Products Pvt. Ltd., TT continues to combine heritage with structured quality systems and wide distribution. Every pack of TT Hing undergoes stringent checks for purity, hygiene, and aroma consistency.
With over a century of trust, TT Asafoetida remains committed to delivering authentic flavor and enduring tradition in every kitchen
