Our Story & History
Our Story
A Modern Legacy, Rooted in Tradition
Mahesh Value was founded in 1997 with a bold vision — to build a portfolio of brands that reflect both India’s heritage and its evolving consumer landscape. The company’s journey took a significant leap with the acquisition of TT Asafoetida, a trusted household name with over 125 years of legacy in Indian kitchens.
Since then, Mahesh Value has expanded its presence across FMCG and sports, launching brands like TastyTasty, STUMPER, SIXiT, and YouOne. Today, we operate at the intersection of tradition and innovation — delivering quality, consistency, and everyday value to millions of homes and athletes across India.
1000+
employees across India
125+
years of legacy
5
Brands
Our Mission
Our Company Mission
- To uphold legacy through quality, consistency, and cultural relevance.
- To empower homes and athletes with accessible, high-performance products.
- To build a work culture rooted in dignity, opportunity, and growth.
- To scale with responsibility—manufacturing in India, thinking globally.
Our vision
Our Company Vision
- To be a values-driven, future-focused Indian brand group that consistently delivers trusted, innovative products across generations and geographies.
Our Journey
Our Journey
TT Asafoetida is acquired.
Mahesh Value Products Pvt. Ltd. is established; TT Asafoetida is acquired.
Launch of STUMPER
Launch of STUMPER — marking entry into the Indian sports goods market.
Launch of SIXiT
Launch of SIXiT — targeting youth and performance-first athletes.
Introduction of YouOne
Introduction of YouOne — focused on functional sports accessories.
